At Kidocent®: Our constant endeavor is to keep introducing unique products to parents & their kids cos………………..It’s fun to grow with us!
I started scouting online and asking friends and family abroad to pick things for my child on their trip to India. It made me realize that there was a gap in what was available here and the products available worldwide with reference to eco & child friendly products.
Being an entrepreneur and having my own business always kicked me right from the start. But giving up a long career and taking it up was always a dilemma. Once I joined back work, I needed a balance in my professional and personal life so as to ensure I was around when my daughter needed me. That’s when I decided to give up my job and wear the entrepreneurial hat!
Our range includes: Thematic Wall Decals, Customized Wall Decals, Growth Charts, Wall Letters, Chalkboards, Chalkmarkers, Thematic Door/Drawer Knobs, 100 % Eco & Child friendly Cotton Fabric Soft Toys also shortly introducing Thematic Party Decor and Personalised Stationery for kids.
I was an ambitious career oriented woman, having done my MBA in Finance and a banker for a decade. Until 2009, when my daughter ‘ Sydelle’ was born. My hubby and I spent a lot of time looking out for eco & child friendly products which would be safe for her. However we realized the entire market was flooded with products for kids, which were not only toxic but also hazardous. Worldwide there are many safety norms for manufacturing as well as importing kids products, which are not in place in India.