Whoever said that moms know the best was even more intelligent than Einstein, and it’s this belief that made us, the moms (also a grandma of two ever-hopping toddlers) and daughter duo, come up with an all-things kids label that would ease the lives of parents, especially of the new mums. When Salena recently became a mum to a little diva, Archisha, her quest to give nothing but the best to her li’l chica became even stronger. After burning the midnight oil for months searching for the best options in vain, she had her Eureka moment one night while discussing it with her creative mum. Sheel Rathore, wife and daughter of an Army officer, always had a creative bend of mind. Welfare societies in the Army have seen some of her jewels in the past. Having brought up two now-married-with-kids girls, Sheel knows how to blend functionality with aesthetics with super ease.
Joining hands with her multitalented mum, Salena, decided to leave her flourishing career with a high flying retail biggie to start an all things kid brand, Nappy Monsters, that would designs products that are not only functional, but uber cute and charming. To further cement the brand, to chip-in with creative input and quality assessment, Sheel and Salena were joined by their spoilsport daughter and younger sister, Sumantha, a former journalist with DNA, Times Of India and Afaqs.com, who was already a two-year old mum and had tons to say when it comes to quality. That’s how the Rathore trio embarked on a journey to make a brand that will keep your adorable nappy monsters happy, while de-cluttering your home.