Meet Mompreneur Kalpana Rao, Owner of Pari’s Haute Couture

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 #MyInspiration – Why the name Pari’s and not Paris?

Paris Haute Couture means high fashion garments. Pari’s Haute Couture means Indian fashion with comfort and personally for me it has another deeper significant meaning. Pari is my daughter’s pet name and Pari means an Angel, so Pari’s also means fashion for Angels

For 18 years Pari’s has been catering to women’s ethnic wear in all sizes from XS-4XL. Most Indian Women have pear-shaped bodies and find it rather difficult to find Indian ready-made clothes that fit them correctly – the garments are either loose at the bust or too tight on the stomach and hips and vice-versa! Ill-fitting clothes have a negative effect on a woman’s self-esteem.

At Pari’s our garments are tailored to the Indian Woman’s body type and these are made from some of the best hand-block printed, vegetable-dyed cottons. Our customers know us for our fabrics, fits and sizes.

Paris M2B Women Full Length Front Open Mustard Print Maternity Kurta - Yellow
 In 2008, Pari’s launched its Indianised maternity/nursing wear brand, Pari’s M2B. Inspiration for this came while doing research for a B Plan which was part of the curriculum of IIMB’s ‘MPWE’ (Management Program For Women Entrepreneurs). When I was researching the sector, I noticed that in India, for Indian expectant moms, there was barely any, if not none, Indianised Maternity/Nursing Wear available. Considering that more than 80% of the Indian women prefer traditional wear for those days, the market contained tremendous potential, just waiting to be harnessed. Keeping traditional Indian values in mind while experimenting a little with western patterns, I designed and created our ‘M2B‘ range.

Our garments have been designed based on the many difficulties that I faced during my maternity period. It was hard to find the right garment, over-sized kurtas made me feel insecure about myself and even the feedback I received from my customers about the over-sized kurtas and how they were going waste post-delivery made my pregnancy a little less happier than it could have been. This translated into my focus while designing these garments.

#MyStory

Pari’s Haute Couture was started on 12th of July 1995 in a small 100 Sq Ft. space in Indiranagar, Bangalore. The store was started by my husband Suresh and me Kalpana Rao. We shifted from Mumbai to Bangalore with a dream of starting our own store. In Mumbai Suresh was running his marketing and advertising agency and I was working with Citibank.

Why Bangalore?

A very cosmopolitan ‘A’ class town it was in those days and all big companies test marketed their products 1st here before going all India. Hence Bangalore with its gorgeous weather, lovely people and good schools became our home and life.

What is special about Pari’s M2B’s Maternity / Nursing wear

Our garments have been designed based on the many difficulties that I faced during my maternity period. It was hard to find the right garment, over-sized kurtas made me feel insecure about myself and even the feedback I received from my customers about the over-sized kurtas and how they were going waste post-delivery made my pregnancy a little less happier than it could have been. This translated into my focus while designing these garments.

Paris M2B Women Concealed Navy Blue Print Maternity Cum Nursing Kurta - Blue

So, the focus was:

  • No wastage of the maternity garments post-delivery - With a very minor stitch-down, the maternity-wear becomes regular-wear.
  • Privacy in our crowded cities - I designed discreet nursing-wear, so a mother can nurse her baby peacefully even in crowded public spaces without compromising on her privacy.
  • Very subtle growth space in the design of the Indianised maternity-wear to avoid Drishti (evil eye) without compromising on the look, style and fit of the garments - In India, during pregnancy, we are advised by elders to dress appropriately so as to not draw attention to oneself as this may invite an evil eye or Drishti.
  • Fabrics which breathe and are gentle on the skin are recommended during pregnancy and nursing - Pari’s M2B’s maternity and nursing-wear is made from pure cotton fabrics which are block-printed and hand-made using natural vegetable dyes. Vegetable dyes do not harm the mother’s or baby’s skin. In India, cotton is the most comfortable fabric to wear throughout the year. Our garments provide the welcome comfort.
  • Availability of a wide range of sizes - At Pari’s M2B, the maternity and nursing-wear is available in sizes from S – 2XL. We Indians come in various sizes and shapes and more often than not, it is very difficult to get maternity garments that provide comfortable growth space.
Paris M2B Women Concealed Blue Print Nursing Tunic - Red
3 staff at store and in backend besides our master cutter the stitching is done by 5 women. Printing is done by skilled karigars /artisans all over Gujarat. With ambitious expansion plans, Pari’s will continue, under the patronage of our dear customers, to put a smile on your face, and sell you clothes while we’re at it.

So, if you’re new to us, do shop online or drop by and let us do the rest!

Click here to buy from Pari’s Haute Couture

 

 

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